ARCHER
Thomas

Energetic Product leader. Innovation professional. Entrepreneur. Building trusted customer experiences and disruptive ventures at the intersection of technology, identity and human behavior.

Portrait of Archer Thomas
The Résumé

Experience,
at scale.

Product and customer experience leader with 26+ years translating complex operating challenges into enterprise platforms, connected journeys and measurable growth. Founder and venture builder applying the same discipline to disruptive new businesses.

26+
Years in Product, Project Management, Marketing & Omnichannel
$200M+
Annual EBITDA generated
Digital, Retail & Call Center
systems design and enablement
200+
new customer identity attributes added to product identity graph
Author
Innovative First-In-Market Wireless Carrier Same-Day Delivery & White-Glove Fulfillment Program
2025 —

Consumer Business Product Director & Director, Customer Identity Management

Constructed and prioritized the consumer product and feature roadmap behind AT&T’s new flagship application, launched March 2026. Owns identity platform strategy across profile, graph and enterprise data services.

AT&T
2023 — 2025

Director, CX Product, Broadband & Converged Product

Led CX governance and customer advocacy across broadband and converged product lines, holding national-scale roadmap delivery to quality and experience-consistency standards.

AT&T
2022 — 2023

Director, Omnichannel CX Strategy

Unified disconnected wireless and broadband journeys into one strategic roadmap and directed development of the Customer History & Interaction Log.

AT&T
2021 — 2022

Director, Omnichannel & Fulfillment Strategy

Owned omnichannel and fulfillment strategy across retail, digital and delivery, including extended-aisle fulfillment, digital upgrades and same-day white-glove delivery partnerships.

AT&T
2014 — 2021

Associate Director, Omnichannel & Emerging Digital Programs

Led innovation incubators and technical pods behind Amazon buyflow integration, used-device commerce, BOPIS, appointment scheduling, IoT activation and certified pre-owned experiences.

AT&T
Core Capabilities
  • Enterprise product strategy
  • Customer experience design
  • Omnichannel & fulfillment
  • Identity & data platforms
Leadership
  • Roadmap & portfolio planning
  • Cross-functional leadership
  • Venture ideation & launch
  • Product go-to-market
Education & Credentials
University of North Texas

Bachelor of Applied Arts & Sciences, 1995

Certified SAFe 4.5, SAFe 6 Management

01

Leadership

26+ years scaling product organizations, translating operating complexity into enterprise capability.

02

Innovation

Multiple industry firsts across wireless carrier, fulfillment, and customer identity platforms.

03

Impact

$200M+ annual EBITDA generated from Digital Product Enablement, Enterprise Platform Enablement and Enhancement, Enterprise Mobile App Enablement. 45K frontline sales and support employees enabled, Transformative Customer Experience Design, Product Go to Market Strategy.

In His Words
“I translate complex operating problems into scaled product capabilities — bridging strategy, data, digital channels and frontline execution.”
The Ventures

Founder-led. Disruptor-built.

All Ventures →
Incubator LLC

Emergent Mind Lab

A venture incubator that transforms bold ideas into market-ready businesses — strategy, product, growth and venture support end-to-end.

Founder

OfferHound

The only AI-powered recruiting platform for high school football — connecting athletes directly with college coaches, powered by patent-pending AI.

An OfferHound Product

Camp Ready Cards

A scout-grade recruiting card built in under five minutes — measurables, film, stats and a QR coaches scan on the sideline. 13 sports supported.

The Mobile Card

Share in a tap.

AirDrop the card, text it in a message, or save it directly to Apple Contacts — every path points back to archer-thomas.com.