In their
own words.
A selection of professional recommendations from colleagues, partners and leaders across a 26-year career in product, experience and enterprise platforms.
- Reference 01Steven MatthisMarketing, Technology, and AnalyticsSteven worked with Archer but on different teams“
Archer has been a fantastic partner, helping to drive real transformation in a large complex business with a mountain of legacy tech and thinking. He led the shift to viewing identity as a critical product and capability that needed to be invested in by the business. He was ultimately able to marshal and align a diverse set of stakeholders around common goals and make real progress.
- Reference 02David CollinsChief Executive Officer at Aeras TechnologiesDavid worked with Archer but they were at different companies“
I have had the honor and privilege of working with Archer for over seventeen years. Archer has an amazing ability to collaborate and cultivate mutually beneficial business opportunities. His personality and passion for his work is paramount. Archer is a solid asset to any team!
- Reference 03Jason Roberson, MBAMayor of Forney, TX | Publisher, Editor, GhostwriterJason reported to Archer directly“
As an editor of a business publication, I daily come in contact with examples of effective business leadership. I can say unequivocally that Archer Thomas is a natural leader. He was my boss at a part-time job while in college; the job was small, but the lessons he taught me about hard work and customer service were transformative. Archer was the first manager to take a chance on me with important sales responsibility. Booker T. Washington, in his 1901 book Up From Slavery said, “Few things help an individual more than to place responsibility upon him, and to let him know that you trust him.” To me, that’s leadership.
- Reference 04Anna Dvorkin, MBASeasoned executive orchestrating Sales Operations and Strategic Innovation to propel business growthAnna managed Archer directly“
I had the pleasure of leading Archer and highly recommend him. He is a thoughtful, results-driven leader who excels at building strong partnerships, navigating complex challenges, and delivering meaningful business outcomes. His integrity, strategic mindset, and collaborative leadership make him an invaluable asset to any organization.
- Reference 05Dave RonisVice President, Client Partnerships & Business Development at AssurantDave worked with Archer but they were at different companies“
I've worked with Archer over the last 15+ yrs and in that time we've both had various roles but there has been one common theme...Archer has always been laser focused on finding creative and innovative ways to open new channels and ultimately grow revenue. I've always found him to be open and to be a great listener which has enabled him to capitalize on creative ideas where others dismiss them and stay the course. Archer is also always cognizant of budgets and figuring out how to get it done on budget and on time. I highly recommend Archer and I would hire him without hesitation.
- Reference 06Brian M. RobertsonVice President of Marketing at Motive CompaniesBrian managed Archer directly“
Archer Thomas expertise in digital product delivery, processes, and platforms was critical to the success of AT&T's Omni-channel capabilities. Likewise, Archer executed the Digital Experience for same day deliver on att.com and managed the relationship with ENJOY.
He is a very disciplined, hard working, fair and firm leader that naturally garners the respect of his team. Even more impressive is not only how his team but other cross functional teams consistently are willing to go above and beyond for Archer and his programs. This is a rare leadership trait that sets him apart. It was a blessing to have Archer on the team and I strongly recommend him for an expansive leadership role within any digital organization.
- Reference 07Hayden ScarbroughPrincipal - Product Technology @ AT&T | MBA, MS in ITHayden worked with Archer but on different teams“
I had the privilege of partnering with Archer on several initiatives focused on identity strategy, customer experience, and security. Throughout our time working together, Archer consistently demonstrated a unique ability to connect strategic vision with practical execution, helping drive solutions that created simpler, more secure, and more intuitive experiences for customers.
Beyond his expertise, what sets Archer apart is his commitment to people. He is a trusted collaborator, a thoughtful mentor, and a strong advocate for those around him. Archer invests in relationships, freely shares his knowledge, and is always willing to step in to support teammates and help others succeed.
His combination of strategic thinking, leadership, and genuine care for others makes him the type of professional every organization wants on their team. I am grateful for the opportunity to have worked alongside him and highly recommend Archer to any organization looking for a leader who can drive meaningful business outcomes while elevating the people around him.
- Reference 08Kirby ReynoldsDigital eCommerce LeaderKirby managed Archer directly“
I've had the pleasure of working with Archer several times over the years as both peers and as a member of my team. Archer is a pleasure to have as a leader on any team. He is committed, diligent, fluent, eloquent and is committed to success on every level. Most recently Archer led a team to deliver the first scaled Same Day Delivery program for a Wireless Carrier. He worked the full spectrum from online order flows through supply chain to last mile logistics. The breadth of that experience is impossible to undersell. Throughout that incredibly difficult undertaking Archer was always positive, always looking for efficiency and comfortable being at the tip of the spear in every dialog whether it was with delivery agents or our Senior Leadership Team. Archer is an asset to any organization not just because of his experience and talent but because who he is as a person.
- Reference 09Marilyn Jackson-ShelbyLead eCommerce Manager at AT&TMarilyn reported to Archer directly“
I have had the privilege of working with Archer Thomas across multiple organizations and initiatives, first during our time together in Digital supporting Order Status and Order Management Hub, and more recently within Product Innovation and Identity. From the very beginning, Archer distinguished himself as a thoughtful, authentic leader and a catalyst for positive change. His ability to translate complex challenges into clear strategy, while bringing people together around a common vision, is one of the many reasons he has earned the trust and respect of those who work with him.
What sets Archer apart is how consistently he embodies the core principles of great leadership. He genuinely cares about his employees, both professionally and personally. He invests time in understanding individual strengths, provides meaningful coaching, and creates opportunities for growth that help people expand their capabilities and confidence. He challenges his teams to think bigger, while ensuring they have the support needed to succeed. His leadership style creates an environment where people feel valued, empowered, and inspired to perform at their best.
Archer is also one of the strongest advocates for innovation that I have worked with throughout my career. He consistently pushes teams beyond incremental improvements and encourages them to reimagine what is possible for both customers and the business. Whether driving customer experience transformation, identity strategy, personalization initiatives, or enterprise-scale product innovation, he focuses on creating meaningful outcomes that deliver value while advancing long-term strategic objectives.
One area where Archer has been particularly forward-thinking is AI. Long before it became a mainstream priority, he encouraged teams to explore emerging technologies, expand their knowledge, and continuously develop new skills. He promotes a culture of curiosity and experimentation, helping employees understand not only how AI can increase productivity, but also how it can unlock new ways of solving problems, accelerating innovation, and improving customer experiences. His commitment to learning and helping others learn has elevated the capabilities of many people around him.
Archer possesses a rare combination of strategic vision, operational excellence, customer-centric thinking, and genuine care for people. He leads with integrity, empowers others to grow, embraces innovation, and consistently delivers impact. Any organization would benefit from his leadership, and I am grateful for the opportunity to have learned from and worked alongside him throughout my career.
- Reference 10Ashley TarnowLead Product Manager | Adobe Transformation | Marketing TechnologyAshley reported to Archer directly“
I've been fortunate to learn from Archer's leadership, mentorship, and vision in a product innovation capacity. Any organization would benefit from having a product leader who can not only identify the next opportunity but also empower others to help bring it to life.
As a true product leader, what has impressed me most is Archer's ability to see opportunities where others see complexity. He has an entrepreneurial mindset and an exceptional talent for identifying customer needs, connecting seemingly unrelated signals, and shaping a vision that creates meaningful business impact. His product and technical instincts are stellar, and time and again I've watched him anticipate opportunities long before they become obvious to everyone else.
As a people leader, Archer doesn't just build products, he builds people. He has a unique ability to recognize strengths and potential in others before they see it themselves. Throughout my career, he consistently challenged me to think bigger, take on new challenges, and step into opportunities that accelerated my growth. His confidence in people inspires them to elevate their own expectations and deliver their best work.
What sets Archer apart is his rare combination of strategic product thinking, technology acumen, and genuine investment in those around him. He asks the right questions, pushes teams to focus on outcomes over outputs, and creates an environment where innovation and growth can thrive. The impact he has on both products and people is unmatched.
- Reference 11Brian Maupin18yrs @ AT&T in data warehouse marketing and 12yrs C-Suite @ growth companiesBrian worked with Archer on the same team“
Archer embodies the best in large enterprise when leading innovative digital and mobile projects. His decades of expertise in mobile tech and his rich network of professionals makes him a valuable asset in the industry. Archer is an excellent team builder and knows how to navigate modern big business organizations.
- Reference 12Laura BuegeStrategic Marketing & Growth Leader | Partner, Customer & Performance Marketing | Scalable Programs, Data-Driven Strategy & Executive LeadershipArcher was Laura's client“
I have known Archer for more than 17 years and I can say he is one of the most proactive, innovative and results-driven clients I have had the privilege to work with. He can create big picture strategies and then dig down to execute at every level. He has a clear vision of his goals and can motivate and support team members to rise to the challenges. In a fast moving and constantly changing marketplace, it is key to have a client like Archer who understands the importance of staying nimble and can respond to the pressures these changes bring. Our work together has ranged from single-channel vertical marketing support to multi-channel marketing approaches focusing on ROI, churn, customer acquisition and retention. All which Archer took a leading role displaying his business and marketing acumen. Archer is one of a kind.
- Reference 13Brock DenistonFrom strategy to impact | Driving growth and innovation through obsessive customer focusBrock reported to Archer directly“
I have worked with Archer over the last 6 years, both as a peer and under his leadership. As a leader I've known Archer to be passionate, focused and dedicated to his work, career, team and family. I've seen Archer tackle challenges and overcome obstacles with a never quit attitude that has been, and continues to be, inspirational to me.
Archer is creative and a visionary while also taking a practical data driven approach toward solving problems. Over the years we have ideated, created and implemented a number of concepts that have changed the business by improving employee and customer experiences through technology and innovation. I am proud of what we have accomplished and in my view says as much about Archer as it does the work and the outcomes.
Beyond his strength in leadership abilities, Archer is a good person. He genuinely cares about the folks that work with and for him. When I've needed his support I've had it.
Bottom line, if you are building a team you want him on it.